The story began when co-founder Julie Whiteman lost thousands of her family photos from her phone. This loss inspired her husband, Brian Whiteman, to start working on a concept to preserve their photos in a tangible way. Soon after Groovebook was born. Brian's mom saw the impact of Groovebook, and encouraged them to go on the TV show Shark Tank to get investor-backing and national exposure. The investors loved the concept and they struck up a deal. Shutterfly, Inc. welcomed Groovebook as a new addition to their family of brands with a mission to share life's joy.